CONSUMER RESEARCH


Elevar Global offers customized qualitative and quantitative research services to support its clients’ wide ranging information needs. Our Strategic Insights Research Specialist and her team bring significant expertise to research solutions across a breath of information areas, including:

  • User experience
  • Consumer path-to-purchase
  • White space innovation
  • New product and line extension development
  • Net Promoter
  • Communications audits
  • Customer satisfaction
  • Attitude, Awareness, Usage tracking
  • Consumer segmentation
  • Advertising
  • Brand equity strategy
  • Packaging
  • Shelf set

Research methodologies are designed to support the unique information needs of each client. We marry traditional research techniques with inventive offerings from the new digital library, and regularly use qualitative-quantitative hybrid designs to better meet research goals.

Whether we are conducting a qualitative solution to go beyond the logical and rational to identify ‘true’ consumer behavior or a quantitative survey to assess and validate a breadth of consumer behavior, the goal is to identify those unique insights that will drive our clients toward success.

Consumer behavior is studied through online communities, social network monitoring, and mobile and web-enabled research, and our techniques are varied:

  • In-person focus groups
  • In-person in-depth interviews
  • Real Time Chats
  • Online Bulletin Boards
  • Video Journals
  • Webcam focus groups/IDI’s
  • Web Intercepts
  • Research blogs
  • Immersion IDI’s
  • Online journaling
  • Text analytics
  • Eye tracking