Characterized by his friendly smile and positive personality, over the last two decades, Shiu has successfully managed nearly 1 billion dollars in direct response television media in varied categories including fitness, beauty, housewares, and business opportunity.
In direct response long form media, better known as TV infomercials, he’s managed through his analytics, negotiation and supervision, total weekly spending levels of $3 million across multiple campaigns (including individual campaigns in excess of $1 million), and annual spending of over $100 million helping companies he’s worked for, grow by over 300% within a few years.
Within the direct response fitness industry, Shiu started in 1995 helping launch the hit product, The Ab Flex, and continued with other products such as The Ab Trainer, The Ab Coach, and the Bun and Thigh Roller. His work on fitness home videos includes P90X, Insanity, Turbo Jam, Turbo Fire, Brazil Butt Lift, 10 Minute Trainer, Slim in 6, Yoga Booty Ballet, Power 90, Body Gospel, and many other programs.
He has appeared as a speaker at several of the prestigious Electronic Retailing Association conferences educational sessions as an authority on media as well as direct response campaign management, also having served on several committees and councils for the organization.
Shiu comes with a formal education in media, having a degree in Broadcast Communication Arts from San Francisco State University with an emphasis on the Business Aspects of the Electronic Media.